Google is the leading search engine in the world. More than 90% of searches are done on the American engine. To figure among the first positions is therefore fundamental. So how to get ranked among the best results of Google in 2018?
HOW TO MAKE GOOGLE KNOW THE EXISTENCE OF MY WEBSITE?
The answer is: nothing at all, it will be done alone. Google (but also other search engines like Yahoo, Bing, etc. However Google undeniably dominates the other search engines, that's why we can talk about Google SEO) is constantly exploring the web to identify the sites that have just been created. If there is only one link from a known site to yours, Google will follow this link and find your site. It will take this search engine between one and eight weeks to add your site to its index and search results.
If your website is still not indexed after this time, your site has a problem. You need to contact a professional SEO to ask for help if you can not find the source of the problem.
If you want to try to speed up this process, you can declare your site yourself by filling out the Google registration form, but the most effective thing is to create links to your site, thanks to the inscriptions in the portals or to the exchanges of links .
If your website is still not indexed after this time, your site has a problem. You need to contact a professional SEO to ask for help if you can not find the source of the problem.
If you want to try to speed up this process, you can declare your site yourself by filling out the Google registration form, but the most effective thing is to create links to your site, thanks to the inscriptions in the portals or to the exchanges of links .
HOW TO BE FIRST IN THE RESULTS OF THE GOOGLE SEARCH ENGINE?
First you have to realize that you are not the only one to desire that! And since becoming first is to roll back all other sites in the rankings, start by making a good site, rich, interesting, aesthetic, etc.
Then you'll need to understand how Google ranks your results and how to make your site fit the criteria for choosing that engine. Our chapter on Web Referencing tries to establish the essential rules to follow and to respect for this purpose.
You will need to read a lot, learn a lot, think a lot and work a lot. At the risk of disappointing you, and unless your site is positioned in a sector where you are the only one, you will need a minimum of 6 months of hard work to perform a good SEO and more than 2 years for this work gave all its fruits. Do not expect instant results with a magic wand! What's more, nothing guarantees you that all this work will get your site into the top positions for the keywords that interest you.
To save time, the best solution is to outsource all or part of this considerable work. Each step of the realization of a site can be entrusted to an SEO agency:
- General design and design
- The choice of keywords
- Writing
- Technical realization
- "Natural" referencing (improvement of the position of the site in the rankings of search results)
- Paid SEO (display advertising in search engines (Google Adwords) or other sites to increase awareness of the site)
- Promotion in the broad sense (by mail, on social networks etc.
These services, provided they are of quality, can save you considerable time. The Adwords program ensures you, for example, to appear on the first page of Google search results (in the form of an advertisement) as long as your portfolio can finance this performance!
Once you stop your Adwords campaign, your site will no longer be visible in the Google search engine (if, of course, you do not have SEO).
Natural Referencing (also called "Organic Referencing") and paid SEO are generally considered complementary.
SEO is a long-term job whose results are often sustainable. It's only free if you work on it yourself but it takes a lot of patience and work.
WHAT ARE GOOGLE PINGOUIN AND GOOGLE PANDA?
Google Penguin and Google Panda are two algorithms that serve as "filters" set up by Google to penalize sites of poor quality and therefore, to put others in higher quality.
Google Penguin (Penguin) checks the quality of links. If you have backlinks (external links to your site) of poor quality (coming from poor quality sites, too optimized, unnatural, etc.), you will be penalized by Google Penguin.
Google Panda, meanwhile, attacks the content of the site. He judges the quality of the contents of a site and fights against plagiarism. So if you have a link farm, you may have trouble with Google Panda.
