Before starting the referencing of its site, one must first make an inventory, check the status of its current SEO. Here are some criteria to check:
- The quality of your site's content
- Meta tags (the tags "meta title" and "meta descriptions" are the title and description that are displayed in the search engines). The optimization of these tags is very important because it is the first impression that others have on your site in the search engine.
- The positioning of your pages in the search engines
- The quality of netlinking (links made to your site)
- The quality of the internal links (internal mesh)
To check all this, you can help several tools that will be very useful to optimize SEO if you have a minimum of expertise in SEO. Otherwise, it is preferable to contact an SEO agency (contact an SEO expert or an SEO agency will always be more effective) or a web agency to reference its site.
